Working the Hard Part of the Customer Journey

The 70-90% Not Covered by POS & CRM

The Right Messaging, in the Right Places, at the Right Times

According to Forrester, 70-90% of a buyer's journey is complete prior to engaging a vendor, service provider, or retailer for the first time.

That means someone has to do some solid thinking about what to say, how to say it, and where to say it, long before a prospect ever encounters a Point of Sales and Customer Relationship Management System — Omnichannel, or not.

So, what makes Gonzberg Agency better than the other guys at this game?

The short answer; deep knowledge about target audiences, and how to influence them in their decision making journeys — with some serious expertise in how to make trains run on time time tossed in for good meassure.

In other words, if you are looking for the kind of creative, integrated marketing, that works cross-platform, and compels prospects into POS and CRM systems, chances are we can help...

GeezerAdvice™ — How to Get a Leg Up in Integrated Marketing

Why take advice from old farts you say (OK, not that old)?

Because Gonzberg Agency's new GeezerAdvice™ service offers the opportunity to leverage the experience and skills of seasoned agency executives, without having to commit to a full-service agency contract.

That means getting access to the kind of accumulated knowledge — from a variety of fields — that allows for cross pollination and powerful, on-point, creative thinking tailored to your specific needs.

Not unlike architects, who often produce their best work later in life, Gonzberg Agency "Geezers" bring to the table a mastery of the market communications profession that is hard to find, and virtually impossible to access outside of a full-service agency contract.

To set up an introductory meeting with a "Geezer," or, if you think you have what it takes to become a "Geezer," email, or call 415-930-9100.


Consumer Products & Services: Acting Lessons Inc., Capelo's Barbecue, Jessie et Laurent, Martin Screen Shop, MPH Asset Management Co., Pancho Villa Restaurants, Pet's Rest, Shoreline Lake, Tradewinds Sailing. Retail: Cal-Mart, Christensen Heller Gallery, City Paints, FLAX art & design, Hockey-X Superstore, Sal Beressi Fabrics, The Bath + Beyond. Education: Fountainhead Montessori School, Santa Clara University, School for Independent Learners. Not for Profit: Adoption Connection, Independent Adoption Center, The First Tee. Business to Business: Environmental Remedies, Inc., Global Personnel Solutions, Pacific Office-Scape, Silicon Shores Corp.


SmallbizJuice: November 17, 2017

11 Great Press Releases (#5)

A successful press release written by Maria Gonzalez is used as an example of how to integrate press into a wider communications campaign.

Silicon Valley Local Magazine: July 06, 2017

GeezerAdvice story

A write-up of the new GeezerAdvice™ service.

TED Magazine: May, 2017


Evan Berglund explains how to reverse-engineer the purchase process to maximize ROI in integrated marketing.

The Drum: October 06, 2016

Full-service v. specialty agencies: Which one reigns supreme?

Evan Berglund lays out some of the benefits of using a full-service agency for integrated marketing.

NCR Silver: June 26, 2016

How to Develop a Pricing Strategy for Your Small Business

Evan Berglund gives pointers on market oriented pricing.

Huffington Post: July 15, 2015

How Agencies Can Better Collaborate With Telecommuters

Maria Gonzalez provides a best practices checklist on how to manage remote talent.

More Magazine: July/August 2015

The Michelle Obama edited issue

Maria Gonzalez commenting on what it was like being a first generation American going to UC Berkeley.

Cision: May 01, 2015

Mobile Madness: Mobile Marketing & PR Best Practices

Maria Gonzalez explains how to lay the foundation for successful PR.